in a pay-to-play advertising model because it guarantees results. Advertisers must use sponsored ads to make their products discoverable to shoppers.
Some product categories heavily depend on these ads and sellers need to be ready to invest a good amount of money into it since it is a sure-shot way of achieving a high number of sales. In a highly competitive marketplace like Amazon, pay-to-play advertising strategies alongside Amazon DSP, offer a lot of benefits and opportunities to sellers.
Amazon DSP (Demand Side Platform) is also increasingly being used by brand owners. Even though these ads might not generate enough clicks, they are instrumental in engaging with customers at every single part of the sales funnel alongside Sponsored ads.
Amazon Posts
Amazon Posts are being increasingly used by sellers to showcase images of their products in Amazon shopping feeds. They are instrumental in driving more traffic to product listings and enhancing brand awareness since the content or images are linked to product detail pages.
Amazon Posts are used by sellers to post content on Amazon platforms such as the Amazon app. These posts usually consist of a banner, category tags, custom image and product icon, and text.
The Importance Of Sponsored Products Prevail
There’s no doubt about the benefits of all the three advertising options – Sponsored Products, Sponsored Brands, and Sponsored Display offered by Amazon. However, Sponsored Products continue to be the most popular solution to use owing to their targeting capabilities, so sellers need to continue giving it its due weightage.
This is because these ads are said to generate the highest RoAS when compared to the other two types of ads. While using different advertising strategies, it helps to use an Amazon advertising tool like SellerApp to strategically launch your campaigns. With this tool, you can also optimize your ads to reach a wider audience or a narrow and more specific audience which in turn will increase your conversions.
One of the best strategies is to use a mix of manual and automated campaigns so that you can make use of the keyword harvesting feature. With the Amazon PPC Analyzer, you can effectively calculate and analyze the performance of your campaigns.
Sellers are increasingly gravitating towards using tools like these as they streamline the whole Amazon advertising process and give sellers more time to focus on other aspects of their Amazon FBA business.
Conclusion:
The trending advertising strategies mentioned above demonstrate how important it is to constantly update and adopt newer methods that get introduced. It’s not possible to single out one strategy and expect it to do wonders for you. The trick is to try your hand at everything before making final decisions on what works best for your Amazon listings. Remember that advertising off Amazon is as important as advertising on the platform and plan your strategies accordingly.
